The world’s largest car rental company, Enterprise Holdings, announced that its flagship Enterprise Rent-A-Car brand expanded last month into Argentina, Paraguay and Curaçao. Enterprise Holdings, the parent company of Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car, now offers services at several key airports across Latin America.
“There’s significant growth potential for both corporate and leisure car rental in Latin America,” said Peter Smith, vice president of global franchising at Enterprise Holdings.
Enterprise Rent-A-Car and its loyalty program are now available to customers at main airports in Argentina — Bariloche (BRC), Buenos Aires (EZE) and Mendoza (MDZ) — as well as Asunción (ASU) in Paraguay and Willemstad (CUR) in Curaçao.
National Car Rental has also expanded its service footprint and loyalty program across multiple locations in Argentina and Paraguay, increasing options for frequent travelers and corporate clients.
These expansions are part of Enterprise Holdings’ broader strategy to build an international car rental network known for high quality and strong customer service. The company’s recent growth has contributed to rising annual revenues and enabled increased participation in global travel initiatives. As an example of its industry involvement, Enterprise Holdings partnered with the World Travel & Tourism Council as a sponsor of the 2017 Tourism for Tomorrow Awards, which recognize excellence in sustainable and responsible travel.
Together, Enterprise, National and Alamo operate in more than 85 countries worldwide, including 29 in Latin America, further strengthening the company’s regional presence and service availability for both business and leisure travelers.