How Luxury Is Evolving: Trends Shaping High-End Living

Luxury Boutique Hotel
THE PLAZA, Seoul, located in the heart of the city, has been part of Seoul’s evolving story since its opening. In January 2016, the hotel joined Marriott International’s Autograph Collection, combining its local strengths with the global brand’s expertise to elevate the guest experience.

Stay in Style
Guest rooms at THE PLAZA, Seoul feature distinct, stylish designs and carefully chosen color palettes. Interior elements and in-room accessories were custom-designed by Italian designer and architect Guido Ciompi. Rooms include complimentary wireless internet, touchpad room controls, and furnishings made from eco-conscious materials, all focused on comfort and contemporary elegance.

Play in Style
Dining at THE PLAZA, Seoul covers a wide range of culinary preferences across six outlets, from refined Italian cuisine to premium Japanese specialties. The hotel’s business center provides comprehensive secretarial support and office equipment, while meeting rooms of various sizes accommodate up to 20 participants. For larger events, multiple venues—including a ballroom with a 600-person capacity—are equipped with modern technology to support conferences, banquets, and other MICE events.

Life in Style
THE PLAZA, Seoul offers tailored services and amenities designed around guest needs, from an advanced business center to a professional concierge team. The hotel introduced a Wedding Concierge service to guide couples through every step of planning a wedding, aligning with the property’s “Stay in Style” philosophy. Concierge staff coordinate hotel, banquet, and dining arrangements to ensure seamless events. Each upgraded boutique room also features an automated room management system to personalize and enhance each stay.

Special Recognition
THE PLAZA, Seoul has earned acclaim as a leading Korean luxury hotel both regionally and internationally. In 2011, Expedia Japan named THE PLAZA the top hotel in Korea. CNNGo recognized the property as one of Seoul’s Best Luxury Hotels and listed it among Asia’s Top 7 Hotels with a Beautiful View. In 2013, the hotel was included among Asia’s 25 Best Business Hotels in a poll by Smart Travel Asia.

For more information about THE PLAZA, Seoul and its luxury accommodations, visit hoteltheplaza.com.