InterContinental Hotels Group has introduced a new all-suites brand called Atwell Suites. Positioned in the upper-midscale segment, the brand targets travelers who want a memorable stay with distinctive amenities and services that sit between traditional hotels and extended-stay properties. IHG defines this guest as the “Opportunity Seeker” — someone eager to learn and grow while traveling and who may extend a trip to further explore a destination.
Atwell Suites is designed for stays of roughly four to six nights, offering flexible spaces and programming that encourage social interaction and a sense of community throughout the property.
Each guestroom is an all-studio suite with separate living and sleeping areas. Suites include kitchenettes equipped with refrigerators, microwaves, coffeemakers and sinks, high-top work desks, oversized vanities, pull-out sofas and closets accessible from both the bedroom and the bathroom.
Public spaces are designed to support different ways guests want to spend time. The social plan includes a welcoming lobby, outdoor seating areas, huddle zones for casual meetings and private workspaces for focused tasks. Food and beverage offerings emphasize convenience and connection: complimentary hot breakfasts each morning and small plates with cocktails in the evening foster a casual, social atmosphere.
“The Atwell Suites brand is tailored to meet growing demand in the upper-midscale segment for an all-suites option,” said Keith Barr, CEO of IHG. “This new concept gives owners and guests an alternative to existing choices — a stylish suite that accommodates work, socializing and exploration across a four- to six-night stay. As we accelerate growth, Atwell Suites will broaden our presence in the mainstream market.”
Construction on the first Atwell Suites properties is scheduled to begin next year, with the brand expected to open its initial hotels in 2021.