Tel Aviv’s newest boutique hotel, Lily & Bloom, occupies a 1935 building designed by architect Alexander Friedman in the International and Bauhaus styles. Located in the historic Neve Tzedek neighborhood near Allenby Street, the building once housed one of Israel’s first banks. The hotel blends the area’s architectural heritage with contemporary interior design to create an intimate, city-center retreat.
The property offers 22 thoughtfully designed rooms, each reflecting an urban-chic aesthetic. Furnishings have been hand-sourced from Israel, France and Italy and include bespoke tables, sofas and lamps. Room categories range from Concept and Classic to Superior and Deluxe, all presented in calming white palettes. Bathrooms feature Carrera marble floors and modern fixtures, and rooms are equipped with up-to-date technology. Complimentary high-speed WiFi is available throughout the hotel.
The lobby is a standout element, with a curved, symmetrical terrace that provides access to the second floor and frames views into the building’s historic fabric. Original architectural details are deliberately revealed and celebrated: metal profiles, reinforced concrete, nursery windows, columns and broad openings in the lobby walls provide a sense of the structure’s past while contributing to a contemporary atmosphere.
Public areas are curated for comfort and socializing. A lobby bar and dining area offer relaxed indoor seating, while a solarium and rooftop patio provide bright, airy spaces to unwind. The hotel’s food menu emphasizes local produce and flavors, highlighting fresh fish and dairy sourced from nearby suppliers to reflect the coastal and regional culinary heritage.
Lily & Bloom positions itself as a small-scale, design-focused hotel that honors Neve Tzedek’s artistic character. Its combination of preserved architectural elements, carefully selected furnishings and modern amenities aims to appeal to travelers seeking both historical context and contemporary comfort in the heart of Tel Aviv.