Rosewood Hotels & Resorts has named Rosana Alvarez its final PlaceMaker of 2022. A sustainable farmer and educator, Alvarez represents Rosewood San Miguel de Allende in the brand’s PlaceMakers program, which supports local leaders who bring authentic cultural experiences to guests. The program reflects Rosewood’s A Sense of Place philosophy and pairs each PlaceMaker with one of the brand’s pillars—Art & Entertainment, Food & Beverage, Style & Design, Family & Lifestyle, Health & Wellbeing, and Sustainability—so visitors can explore destinations through locally rooted expertise.
Rosana Alvarez © Rosewood Hotels and Resorts
A fourth-generation native of San Miguel de Allende, Alvarez co-founded Via Organica, a nonprofit dedicated to nutrition education, environmental stewardship and sustainable agricultural practices. In her role as PlaceMaker, she will collaborate with Rosewood San Miguel de Allende to create curated experiences such as guided visits to the Via Organica ranch, hands-on learning sessions, and locally focused farm-to-table activities. She has also prepared a destination guide to help Rosewood guests discover the region’s culinary, cultural and sustainable offerings.
May Chow © Rosewood Hotels and Resorts
Alvarez joins a diverse group of 2022 PlaceMakers who each contribute distinct expertise to the Rosewood network:
- Designer Kendall Conrad at Rosewood Miramar Beach
- Environmentalist Matt Scantland at Rosewood Mayakoba
- Chef May Chow at Rosewood Hong Kong
- Wellness expert Lily Barbery-Coulon at Hôtel de Crillon, A Rosewood Hotel
Through these collaborations, Rosewood invites travelers to experience destinations with insight from trusted local voices—whether through design, cuisine, wellness or environmental initiatives—deepening the connection between guests and the places they visit.
Learn more about all the 2022 Rosewood PlaceMakers here.