What Innovative Changes Will Virgin Atlantic’s Upper Class Introduce?
Virgin Atlantic has elevated the business-class experience with its redesigned Upper Class Suite, focusing on passenger comfort, privacy and practical convenience. Upper Class travelers can choose to work productively or rest comfortably, enjoying one of the largest fully flat beds available, a wide selection of on-demand entertainment, flexible dining options and access to the onboard bar. The airline continues to invest in the ground experience as well, enhancing Clubhouses and refining the Upper Class Wing at Heathrow to make the entire journey smoother and more enjoyable.
With 10 New Airbus A330s On Order, What Enhancements Will We See Within The Virgin Atlantic Brand?
The arrival of new A330s, starting in early 2011, opens opportunities to serve new routes and increase frequency on existing ones. These aircraft introduce the Panasonic eX2 in-flight entertainment system, which brings expanded connectivity and functionality to passengers. With this system, travelers can send and receive emails, send text messages, update social media and make phone calls while airborne, making it easier to stay connected and use personal devices much like they would on the ground.
Considering Virgin Atlantic’s Growth Over The Past 26 Years, What Is The Key To Success In Reaching The Individual Traveler?
Virgin Atlantic’s long-term success stems from staying focused on the customer and differentiating the product. The airline has introduced innovations that became industry standards, such as premium economy and personal in-flight entertainment. It continues to identify gaps in service and develop products that address real passenger needs. A notable example is the Upper Class Wing at Heathrow: by streamlining check-in for Upper Class customers, the airline allows them to move from curbside to the Clubhouse lounge in roughly 10 minutes, and it has reduced the recommended business-class check-in time to 45 minutes before departure.
Tell Us About Your Career In The Airline Industry.
After a short period with Delta Air Lines immediately after college, I joined Virgin Atlantic in 1992 as a passenger service agent in Boston. I later transitioned into sales, working first in Boston and then at the U.S. headquarters in Connecticut. After leading the U.S. sales team through the early part of the last decade, I became vice president of sales and marketing for North America, and in 2007 I assumed my current role.