Pantone has announced its Color of the Year for 2023: Viva Magenta 18-1750. This bold shade from the red family symbolizes strength, joy and celebration. Following 2022’s Very Peri (17-3938), Viva Magenta arrives as a fearless, nature-rooted hue that encourages confidence and creative expression.
Below are travel destinations where you can encounter Viva Magenta in landscapes, architecture, art and local culture — ideal spots to add to your 2023 itinerary.
© Experience AlUla
AlUla, Saudi Arabia
At Habitas AlUla, tones of magenta and warm desert hues blend with the dramatic canyon and rock formations. The resort uses locally sourced materials and furnishings that mirror the surrounding landscape, with carefully placed accents that echo Viva Magenta throughout the property.
© South Australia Tourism Commission
South Australia
South Australia showcases magenta through its renowned wines and dramatic sunsets over the Flinders Ranges. With hundreds of wineries within a short drive, visitors can experience deep, rich varietals and vineyard landscapes that echo the Color of the Year.
© Tourism Western Australia
Western Australia
Western Australia offers extraordinary natural displays of pink and magenta. Visit Hutt Lagoon and Lake Hillier to see vivid pink lakes, and explore the Kimberley region where sunsets and sunrises often flood the landscape with magenta tones. Hutt Lagoon lies north of Perth; Lake Hillier is located further south on the coast.
Magenta, Italy
The town of Magenta, near Milan, is where the color’s name originated. This is the place to learn about the history of fuchsine, the synthetic aniline dye that inspired the name, and to explore the local story behind this distinctive hue.
© Rancho de los Caballeros
Rancho de Los Caballeros, Arizona, United States
Set across more than 20,000 acres of High Sonoran Desert near Wickenburg, Rancho de Los Caballeros offers sweeping views of magenta-infused sunset skies. The ranch celebrates outdoor traditions such as horseback riding and hot-air ballooning, with sunsets that paint the desert in vibrant reds and magentas.
© The Flower Fields
Carlsbad, California
The Flower Fields at Carlsbad Ranch span 50 acres of ranunculus blooms that create a hillside mosaic of pinks, reds and magentas each spring. Seasonal events — from garden teas to outdoor dinners and yoga — make it easy to soak in the vivid colors and capture memorable photos.
Whether seen in natural phenomena, regional produce, historical sites or designed spaces, Viva Magenta appears around the world in surprising and beautiful ways. Add these destinations to your travel plans to experience Pantone’s spirited Color of the Year in person.