Located in the heart of Zurich and running parallel to the Limmat River, Bahnhofstrasse is the city’s financial and retail artery. Once the site of Zurich’s medieval moat, today the mostly pedestrianized boulevard is served by trams and trains and hosts more than 90 shops offering high-end international and Swiss labels.
Rather than visiting only the global brands you might recognize from home, explore some beloved Swiss-owned stores that give Bahnhofstrasse its distinctive local flavor.
Day, at 12 Bahnhofstrasse, originally opened in 1916 (previously located at number 45). After 75 years in the Day family, ownership passed to the Bencivenga family in 2010. With strong Italian connections, Day now offers a refined selection of designer handbags made in Como to exacting Swiss standards. A standout is the Ingrid shopping bag from Day’s Sunflower Collection—an elegant piece that pairs perfectly with jewelry or a selection of Swiss chocolates.
Midway along Bahnhofstrasse, stop at the renowned department store Jelmoli, also known as “The House of Brands.” Spanning eight floors and more than 1,000 international and local labels, Jelmoli is a one-stop destination for fashion, accessories and curated Swiss souvenirs. From niche leather goods to Swiss-made apparel, the store offers a broad range of quality keepsakes.
After browsing, satisfy your sweet tooth at Confiserie Sprüngli, located at 21 Bahnhofstrasse. Beyond its attractive salads and sandwiches, Sprüngli is famous for exquisite pralines, truffles and Luxemburgerli macarons. The confectioner’s handcrafted chocolates are an ideal indulgence or a tasteful gift to bring home.
For family-friendly fun, visit Franz Carl Weber at 62 Bahnhofstrasse, Zurich’s long-established toy emporium. The store’s extensive selection ranges from heirloom-quality wooden toys to modern craft kits and creative playthings, making it a delight for children and collectors alike.
Round out your shopping experience at Bucherer, located at 50 Bahnhofstrasse and celebrating a long history of fine watchmaking and jewelry retail. Bucherer houses one of the world’s largest Rolex selections and features prestigious brands such as Audemars Piguet, Tissot and Carl F. Bucherer, alongside an exclusive collection of jewelry and diamonds.
Bahnhofstrasse blends history, refined Swiss craftsmanship and contemporary luxury in a compact, walkable setting. Whether you’re hunting for designer handbags, artisanal chocolates, unique toys or world-class timepieces, this iconic Zurich street delivers a memorable shopping experience rooted in local tradition and international style.