Since Virgin America was acquired by Alaska Airlines last year, the stylish, modern carrier has become part of one of the United States’ best-known airlines. Many former Virgin America customers wonder what that merger means for the distinctive amenities they came to expect.
Alaska Airlines has implemented several enhancements to attract both new and longtime travelers. Building on an in-flight menu developed with James Beard Award winner Tom Douglas, the airline has expanded its beverage options to highlight products from its home state of Washington. Passengers can now find selections such as Woodford Reserve bourbon, Fremont Interurban IPA and a Washington chardonnay from Chateau Ste. Michelle.
On select flights, passengers can use messaging apps like WhatsApp, iMessage and Facebook Messenger without incurring additional data charges. Premium-class customers benefit from added comfort and perks, including four extra inches of legroom, priority boarding and complimentary alcoholic beverages during flight.
Future upgrades are planned to improve the travel experience even further. Overhead bins will be enlarged to accommodate up to 48 percent more carry-on luggage, and first-class seating will expand to offer up to 42 inches of legroom, positioning it among the roomiest domestic-first-class options.
Overall, the integration of Virgin America into Alaska Airlines has brought a mix of familiar style and fresh improvements: enhanced dining and drink options, better connectivity on board, and more spacious seating and storage. These changes aim to preserve the elevated feel many passengers appreciated on Virgin America while adding Alaska’s practical upgrades and expanded network.